Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Unsecured Business Loans – Start Marching on the Way of Success

Business loans can show you the right way to be adopted when you are sitting idle and dreaming to be successful. Success and money does not come automatically. You would have to put your efforts for that and trying to be a businessman as a part of such ventures will not be a bad idea. If you think that you can manage to have a good businessmen and have a particular idea regarding the field of your business then you should go for it. To start with this new field you can first set up a small business and the unsecured business loans will be perfect for that.

These loans are well known for supporting businessmen by offering small financial helps. Although the offered amount is not so big but still you would find it quite helpful. In fact, these loans will support you in any business activity like:

– Buying the office or the site for the business
– Getting raw materials
– Buying machines
– Hiring man power or
– Arranging other related things

The rates of interest of these loans use to be a bit high. So, you have to be ready to manage that or else you can opt for another loan too. Such suitable loans are easily available in the loan market. In fact, that does look to be a burden as here you will be freed from offering contractual. Without placing any security you can get the loan away.

All those bad credit records that enjoy getting these loans are arrears, defaults, late payment, bankruptcy, CCJs, skipping of installs and IVA. So, there will be no tension for the poor credit holders too. They too can now get the unsecured business loans and set up their own business. In fact, these loans are good for renewing old and dying businesses too.

Graphic Design: Degree Or No Degree?

Through my design career I have come across many job adverts for a graphic designer 'with a degree'. It always made me feel a little frustrated – "If I do not have a degree do you automatically assume I will not be good enough to join your company?". Surely a designer's portfolio and / or experience should say more than a piece of paper with a qualification on it.

I studied for a higher national diploma in graphic design at college and when the course finished I had the chance of pursuing a degree in graphic design or go for an advanced diploma in art and design. One of my lecturers told me that the degree contained more theory work where the advanced diploma was more practical. I opted for the practical work … after all that's what graphic design is.

The advanced diploma was only a year of study but most of the work was project based even if the deadlines were a bit too generous at times. However, since leaving college (armed with my qualifications) I admit that I learn more during my first design role and by teaching myself. That kind of education never stops with the design world and technology continuously changing.

This led me to question the importance of a degree as a designer and I know that I'm not the only one to ask this. In my honest opinion a degree does not automatically make someone more creative and successful than a designer who is self taught or who has learnt on the job. Their portfolio should be the strongest reflection of their skills and abilities especially when it comes to finding employment. Do companies advertising for a designer 'with a degree' honestly think that they are going to employ a better designer or is it a status thing?

Now I know that things have changed since I was at college so I thought I had a look at what degree courses my local college offers and found that they offer a BA in Art and Design. Here are the modules:

Year 1: Visual arts; applied crafts; digital arts; site specific design; graphic design; performance related design; web design; animation; self-employment; video production; community art; textile design; teacher or lecturer.

Year 2 : Creative skills and concepts; integrated project; visual literacy; digital applications; specialist options: skills development; contextual studies; personal development planning.

Year 3: Creative practice; contextual practice; specialist options: skills application practice; research skills; critical and contextual studies; pathways and concepts; professional and studio practice; professional and contextual studies; creative futures.

I did not study most of this stuff and I've spent 9 years in design studios working on a wide variety of projects of all sizes and with good feedback. I'm now working full-time as a freelancer trying to grow my own business. I like to think that I turned out okay without a degree.

So I guess my question is … does a degree make a better designer or is it all down to natural creative flair, experience and keeping up-to-date with the latest trends?

Local Internet Advertising Can Be Your Best Friend

Advertising online for a business is no longer the wave of the future. The future is now. Online exposures an industry to thousands of people with the click of a button. Most people will see a company's name on the web faster than anywhere in the advertising marketplace. Online has a variety of different advertising methods that one can utilize. There are national sites, as well as local sites. Free listings, paid ads, text, pictures, blogs, and pop ups are just a few methods. One can spend as much money or as little money, as they want to on promotional campaigns.

The type of business needing advertisements can help determine which sites to display. For example, when selling cars, a good placement is a website that sells auto parts or auto insurance. Any site connected to automobiles, including parts, service, or information is a good target site.

Public blog sites are an option that gets many hits. Place blogs about the company on public websites. There are local blog sites as well as national ones. Companies can also create their own blog page to boost content, links and visibility. A smaller business is well-suited to advertising online locally to reach the public sector they wish to reach. There is no need to advertise nationally without the business operates nationwide.

A key to advertising local online is to use search engine optimization (SEO). This is a method of taking the words a person may use in a search, and applying them to the advertisement text. The more search words used in the advertisement, the more people that will hit on the targeted site. If the desire is local advertising, add the preferred location so it will appear on a local search.

Utilize all the free listings, and place as many free ads as possible. The more times a business manages to place a listing, the higher it will rank. This ranking determinates in what order the site will come up compared to others when a search is launched.

Every company also needs a web page. Create one, even if it is only one page. The more colorful and graphic the page is, the more attention it will draw. Anytime a business places an ad, a picture should accompany the text if possible. Use photos that promote the business, but will also grab attention. It will not matter what the text says, unless the public is enticed to read it. Keyword research and careful selection of terms will help target potential clients. Learn to grab public attention, and the rest will follow.